Dana Fit AIAI Fitness Coach for Women
Stop restarting.
Start progressing.
Your 24/7 coach that analyses your training and nutrition, builds your programme, plans your meals, and tells you exactly what to do next.
7-day free trial. Cancel anytime.
8-week
personalised programmes
AI
progression built in
7-day
free trial
£0
to start today
The difference
Most fitness apps track behaviour.
Dana coaches it.
Dana doesn't wait for you to figure it out. It reads your data — what you're lifting, what you're eating, how you're progressing — and tells you exactly what to do next.
The system
Everything you need. Nothing you don't.
Training, progression, nutrition, recipes, and daily coaching — all connected, all in one place.
Training
Get a programme built around you.
Dana creates your training from scratch — exercises, sets, reps, and load — matched to your goals, experience, and schedule. No templates. No generic plans.
Progression
Watch your weights increase automatically.
When you hit your targets, Dana increases your load for next time. Progressive overload on autopilot — so you never plateau, and never have to guess what to lift.
Tracking
Every rep logged. Progress made visible.
Every set, every weight, every session — tracked and charted. See your strength climb week over week. Nothing lost. Everything counted.
Nutrition
Macros set. Meals planned. Groceries listed.
Dana calculates your daily targets based on your goal, then gives you a curated recipe library, a weekly meal planner, and an auto-generated grocery list. Eating well has never required less thinking.
Recipes
25 high-protein recipes, curated by Alice.
A growing library of high-protein breakfasts, lunches, dinners and snacks — animal based, vegetarian and vegan options included. New recipes added every week.
Daily Coaching
Ask Dana anything, any time.
Dana analyses your training and nutrition data together and coaches you on what to do next. Ask about your macros, your programme, your progress — or just what to eat today.
How it works
Up and running in minutes.
No setup complexity. No spreadsheets. Your programme and meal plan, ready to go.
Tell Dana your goal
Choose strength, muscle, or fat loss. Set your schedule, experience level, and available equipment. Takes 2 minutes.
Get your programme
Dana builds a full training programme personalised to you — ready to log immediately. No planning required.
Train and progress automatically
Hit your targets and your weights increase next session. Automatically. Dana tracks everything and adjusts as you grow.
Eat well without thinking
Dana sets your macro targets, gives you high-protein recipes matched to your diet, builds your meal plan, and generates your grocery list. Nutrition sorted.
See it in action
Watch Dana coach in real time.
See how Dana reads your training and nutrition data — then tells you exactly what to do next.
Dana vs the rest
This isn't another tracking app.
It's a full coaching system.
Most apps
- You pick a generic plan.
- You log what you did.
- You adjust weights yourself.
- You figure out your own meals.
- Motivation fades. You restart.
Dana Fit
- Training built personally for you.
- Weights increase automatically.
- Nutrition targets set, meals planned, groceries listed.
- A coach that reads your data and tells you what to do next.
- Momentum compounds. No restarting.
Coached, not just tracked.
Full access
Everything included from day one.
No tiers. No add-ons. One subscription, the entire system.
Ready to stop guessing?
Your first week is on us.
Training, nutrition, and daily coaching — all set up and ready in minutes.
Try free for 7 days →Cancel anytime. No commitment.
Why Dana Fit exists
How I dropped 3 stone after kids — when nothing else had worked.
12 months. Real progress. No restarts.
I'm an ex-personal trainer, a certified life coach, and a twin mum. I knew how to lift weights. I knew how to shift my mindset. But after kids, knowing what to do wasn't the problem.
“What I didn't have was something that could hold me accountable — and handle the thinking — when life went off the rails.”
So I built Dana. Not another app that logs what you already decided. A system that reads your training and nutrition together, builds your programme, plans your meals, increases your weights automatically — and coaches you on what to do next. Even on the hardest weeks, you just show up and it tells you exactly what to do.
Alice Rickard — Founder, Dana Fit
Pricing
Full access to the Dana Fit system.
Try everything free. Your card won't be charged until your trial ends.
Beta Founder
Only 10 available£29/mo — locked in for life
- AI-built training programme personalised to your goals
- Automatic weight progression every session
- Full workout tracker with progress charts
- 25+ high-protein recipes curated by Alice
- Weekly meal planner & automated grocery list
- Macro and protein targets calculated for you
- Daily AI coaching — ask Dana anything, anytime
Cancel anytime during your trial — no charge.
Monthly
- AI-built training programme personalised to your goals
- Automatic weight progression every session
- Full workout tracker with progress charts
- 25+ high-protein recipes curated by Alice
- Weekly meal planner & automated grocery list
- Macro and protein targets calculated for you
- Daily AI coaching — ask Dana anything, anytime
Cancel anytime during your trial — no charge.
Annual
Best value£26.58 / month — 1 month free
- Everything in Monthly
- 1 month free (pay 11, get 12)
- Early access to new features
- Priority support
Cancel anytime during your trial — no charge.
Your strongest self
starts today.
Overthinking ends. Progress begins.
Your first week is on us →7-day free trial. Cancel anytime.